The purpose of this study is to investigate creativity, innovation and certain determining factors, which have an influence on creativity and innovation in the micro business environment and specifically in an information technology firm. The information and communications technology (ICT) sector is very dynamic and very fast paced both in the world and in South Africa. Businesses in this sector have to adapt, almost constantly, to incessantly changing technology, customer demands and macro-environmental variables. A vast amount of research exists to suggest that businesses have to adapt to and embrace change in order to survive in this environment. Creativity and innovation are central to change in the organisation. For the purposes of this study creativity is defined as an intellectual process evident in four discernible components, namely the creative person, the creative product, the creative process and the creative environment. Evidence for creativity and innovation includes novelty and usefulness of ideas and new or improved solutions to existing problems within a given context. Novelty and usefulness are therefore characteristic and typical evidence for the presence of creativity. All four components are important for the development and facilitation of creativity and innovation. The four components have a determining influence on creativity resulting in a feedback system. The study specifically focuses on creative environment and in this case - the organisational climate. Organisational climate is the observed recurring behavioural patterns and attitudes in the organisation. This climate influences creativity and innovation by supporting or inhibiting it. An organisation’s climate can also influence other psychological processes such as job satisfaction, decision-making, communication, team effort and motivation of workers across the organisation. The goal of this study was to identify and measure organisational climate factors known to have a significant, determining influence on the work environment, conducive to creativity and innovation. The organisational climate of a firm in the South African ICT sector was measured and analysed. The “Situational Outlook Questionnaire” (SOQ) was used to measure the organisational climate observable in the organisation. The SOQ is employed to assist organisations in assessing the organisational climate for its conduciveness to creativity and innovation, as well as the climate’s ability to foster and promote productivity and change within the organisation. The SOQ was developed over a period of fifty years and is proven to be a reliable and valid measuring instrument. The SOQ assesses nine dimensions that have a direct impact on a creative organisational climate. The nine dimensions are: Challenge/involvement, trust, risk-taking, playfulness/humour, freedom, conflict, debate, idea support, and idea-time. The results indicated the organisation that has been assessed has a strong climate supportive of and conducive to creativity and innovation. The organisation’s SOQ results across all dimensions, except the freedom and debate dimensions, compared very well with other innovative organisations. This could indicate that there is too much debate around decisions, resulting in too much talking before important issues are decided upon. The freedom score was also somewhat low because employees are probably not allowed to make independent decisions related to their jobs. Employees are under obligation to report to superiors before deciding important issues. This organisation’s management strives towards promoting and fostering a climate that is supportive of and conducive to creativity and innovation. This is evident in the results provided by the SOQ as well as the innovative products and services delivered to customers. / Prof. W.M. Conradie
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:3295 |
| Date | 20 June 2008 |
| Creators | Senekal, Estiaan |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
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