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Creating change in the SEIU and the AFL-CIO: The role of identity

The SEIU and the AFL-CIO utilized similar rhetorical strategies in creating identification to further change within their organizations. Despite similar rhetorical strategies, the change efforts differ substantially in terms of success. This dissertation argues that the audience, culture and organizational structure influence the success of the change effort. The dissertation provides implications for rhetorical communication in labor unions.

Identiferoai:union.ndltd.org:TEXASAandM/oai:repository.tamu.edu:1969.1/2263
Date29 August 2005
CreatorsPeplow, Amber Leigh
ContributorsConrad, Charles, Aune, James, Poole, M. Scott, Paetzold, Ramona
PublisherTexas A&M University
Source SetsTexas A and M University
Languageen_US
Detected LanguageEnglish
TypeElectronic Dissertation, text
Format375004 bytes, electronic, application/pdf, born digital

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