The purpose of this study is to discuss the relationship among company characteristics, brand traits and organizational attractiveness. Most of previous studies about organizational attractiveness are mainly focus on job information, industry and organization performance. Therefore, this study is seeking to understand the influence of company characteristics and brand traits to organizational attractiveness during the job seeking period.
This study selects 30 Taiwanese local companies with stock release from the research of Cheers Magazine ¡u2011 The most attractive company for the new generation- Top 100 ¡vand 460 MBA students as questionnaires.
By adapting the hierarchical linear model to analyze the data and obtain the result. The study found out that company characteristics and brand traits both have positive influence on organizational attractiveness. Besides, there are also influence between the company characteristics and brand traits.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0716112-160406 |
| Date | 16 July 2012 |
| Creators | Huang, Hsin-Wei |
| Contributors | Jin Feng,Uen, Liang Chih,Huang, Shyh Jer, Chen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0716112-160406 |
| Rights | user_define, Copyright information available at source archive |
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