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Výzkum spokojenosti zákazníků vybrané firmy / Research od customer satisfaction with given company

This thesis is focused on marketing research, concretely customer satisfaction. The aim of thesis is analysis of a given company, especially of customer needs and expectations, and analysis of customer satisfaction with offered products and services. In theoretical part there is defined the basis of marketing strategy based on customer orientation, especially customer satisfaction, methods and importance of customer satisfaction control and CRM process. Practical part is focused on research and includes the recommendations for company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9271
Date January 2008
CreatorsBoháčková, Veronika
ContributorsSurynek, Alois, Kestlová, Kateřina
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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