The master thesis deals with the problem of companies market orientation research and resolves the relation between the measure of market orientation and companies culture. Obtained information and companies position in specified field is evaluated in accordance with established objectives.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222315 |
| Date | January 2009 |
| Creators | Klasová, Zuzana |
| Contributors | Kubík, Jiří, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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