This thesys focuses on the communication of the Oskar company, Oskar-Vodafone and later Vodafone. In the first part is the description of the below the line part of commercial communications. In the second part the main focus is on the blow the line communication and its changes of the Oskar company to Vodafone. The focus is on the building up process of the brand and company identity. The last part is the summary of the customer experience with theese companies and reasons for the changes and behavior in that relationship.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73810 |
| Date | January 2010 |
| Creators | Gálik, Ivan |
| Contributors | Mikeš, Jiří, Pátik, Ladislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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