Marketingová komunikace ve farmaceutickém průmyslu: OTC léky proti nachlazení / Marketing Communication in Pharmaceutical Industry: OTC Medicines for Colds

Description

Evaluation of marketing communication selected from the group of pharmaceutical products, OTC drugs intended for treatment of flu and colds by a questionnaire survey focused on specific factors influencing consumer behavior of the target group of customers

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-72290

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72290
Date	January 2011
Creators	Machová, Gabriela
Contributors	Lešetický, Ondřej, Polanecká, Šárka
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess