Project analyses sports and recreational services of Tourism area of Novohradske mountains and Novohradske foothills and completly characterize potencial of this part Tourism in the location, through some analysis. Concretely is here used situational analysis, STEP analysis, destination demand analysis and analysis of competitive advantage. Than it was estabilished analysis of sports and recreational Tourism services (and the others supplementary services). The point of project was proposition of product portfolio and marketing mix of destination which was coming out of these analasys and field survey (form of questionnaire). It was putting the accent on frame of view on progression and propagation of destination. Through hypotheses were solved classification of sports and recreational Tourism services and traffic or tourist notation seen tourists eyes. At the end was prepared the project of the theme "Cycle nature trail".
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:53285 |
| Date | January 2010 |
| Creators | ŠINDELÍŘ, Michal |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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