The thesis is focused on questions about outsourcing possibilities of marketing activities in Bristolgroup Karlovy Vary. This company offers spa services and hotel accommodation in eight spa hotels in the city of Karlovy Vary. In the beginning of the thesis the author summarises scientific theoretical findings about the examined subject in order to apply those findings in the practical part of the thesis. For the actual analysis of current situation in the company, in its marketing department and the possibilities of outsourced marketing activities the author uses internet sources, interview with general manger and marketing manager, printed sources and personal observation during author?s employment in the company Bristolgroup Karlovy Vary between 2010 and 2011. The applied part of the thesis contains introduction (history, development and present) of the company and its marketing department, analysis of the companies offering outsourced marketing. It also compares advantages and disadvantages of the current internal marketing department and potential external marketing partner. From the acquired information results that the internal marketing department is not so effective and it is better to utilize the external partner for ensuring marketing in Bristolgroup. The biggest advantage is relevant costs for professional access to marketing. The final recommendation is to hire external marketing experts who can help to improve and develop the marketing activities in Bristolgroup.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153777 |
| Date | January 2013 |
| Creators | TLUČHOŘOVÁ, Miroslava |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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