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Hur säkerställs effekten av marknadsföring när den outsourcas?

<p>Outsourcing is today a common phenomenon among businesses in most industries. The term outsourcing means transferring the responsibility of performing a certain function to an external supplier. </p><p>There are usually certain methods to investigate the effects and the outcome of a function that is performed by the company itself. When this function is performed by an external party, the complexity of the function will increase.</p><p>This leads us to our purpose: </p><p>Based on different theories clarify how a company ensures a desired effect out of marketing when this function is outsourced to a certain retail- and advertising agency.</p><p>In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency. </p><p>To get an additional point of view, we have included one of the mobile operator´s intermediates, which is a selling agent whose sales function is led by the retail- and advertising agency.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-2822
CreatorsThulin, Gustaf, Brandt, Rasmus
PublisherHalmstad University, Halmstad University, Halmstad University, Halmstad University
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, text

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