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Crossmedia & Storytelling i Marknadsföringssyfte

This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-1765
Date January 2008
CreatorsSernrot, Eric, Gabrielsson, Alexander
PublisherUmeå universitet, Informatik, Umeå universitet, Informatik
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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