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Komunikační strategie nové plastové láhve společnosti Coca-Cola. / Concept of communication strategy of The Coca-Cola Company´s new plastic bottle

The thesis relates to theorethical principles of marketing and commercial communications. The application part of the thesis relates to a concept of communication strategy of The Coca-Cola Company's new plastic bottle

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77406
Date January 2009
CreatorsNěmcová, Klára
ContributorsPostler, Milan, Šiser, Roman
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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