The final thesis compares the changes of the marketing communication among the specific hotels during the global recession. The analysis results in the dominanat usage of the electronical media and the internet, rather than changes of the marketing communication instruments,becasue of their advantage of the measurable effects.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:12472 |
| Date | January 2009 |
| Creators | Kelnarová, Jana |
| Contributors | Valentová, Jana, Rolínek, Igor |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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