The positive contribution of high growth small businesses to the economic growth of
countries is derived from a body of knowledge in the entrepreneurship domain. Small
business growth could be sustained by a better understanding of entrepreneurial
orientation.
This study is based on the evaluation of entrepreneurial orientation of small businesses in
the formal sector with specific reference to businesses in the Gauteng Province.
The objective of the study is to analyse entrepreneurial orientation and perceived business
success in small and medium-sized enterprises in Gauteng, with the focus on providing
recommendations to enhance entrepreneurial activity in small and medium-sized
enterprises.
A literature review was conducted to explore entrepreneurial orientation and its perceived
business success in small enterprises. The five dimensions of entrepreneurial orientation
and the two variables measuring perceived business success were explored. A
questionnaire constructed by Lotz (2009) was used to measure entrepreneurial orientation
variables and perceived business success variables. A target group of 60 business owners
was identified and questionnaires were distributed to them. A total of 42 questionnaires
were returned but only 38 were deemed usable for the study. The validity of each variable
was individually determined by the calculation of the Cronbach Alpha coefficient.
Conclusions and recommendations for possible action steps to enhance entrepreneurial
orientation were made, based on the empirical data obtained. / MBA, North-West University, Potchefstroom Campus, 2014
| Identifer | oai:union.ndltd.org:NWUBOLOKA1/oai:dspace.nwu.ac.za:10394/11532 |
| Date | January 2014 |
| Creators | Chere, Neo Anna |
| Source Sets | North-West University |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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