This Master's Thesis focuses on the role of personal networks and importance of its use in business development. It details the role of personal branding in networking. There are two main sources of research used in the work: financial and business data of 10 networking clubs based in Prague as well as the collected information from in-depth interviews with the entrepreneurs. Analysis of both qualitative and quantitative data enable the author to draw correlation between the elements of the personal brand and its effects on the results of networking.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205609 |
| Date | January 2016 |
| Creators | Maralík, David |
| Contributors | Říha, David, Matznerová, Dagmar |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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