Yes / The notion of educating the public through generic healthy eating messages has pervaded
dietary health promotion efforts over the years and continues to do so through various
media, despite little evidence for any enduring impact upon eating behaviour. There is growing
evidence, however, that tailored interventions such as those that could be delivered
online can be effective in bringing about healthy dietary behaviour change. The present
paper brings together evidence from qualitative and quantitative studies that have considered
the public perspective of genomics, nutrigenomics and personalised nutrition, including
those conducted as part of the EU-funded Food4Me project. Such studies have
consistently indicated that although the public hold positive views about nutrigenomics
and personalised nutrition, they have reservations about the service providers’ ability to ensure
the secure handling of health data. Technological innovation has driven the concept of
personalised nutrition forward and now a further technological leap is required to ensure the
privacy of online service delivery systems and to protect data gathered in the process of
designing personalised nutrition therapies.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/6720 |
| Date | January 2015 |
| Creators | Stewart-Knox, Barbara, Rankin, A., Kuznesof, S., Poinhos, R., de Almeida, M.D.V., Fischer, A.R.H., Frewer, L.J. |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Article, published version paper |
| Rights | (c) 2015 Cambridge University Press. Full-text reproduced in accordance with the publisher's self-archiving policy. |
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