The main objective of this thesis is to evaluate the performance of selected production company and subsequent implementation of the model Balanced Scorecard as a strategic tool for performance management. The first part deals with the theoretical knowledge in the field of measuring corporate performance. At the end of the theoretical model is depicting the BSC. The analytical part is devoted to the implementation of the Balanced Scorecard, identification of risks and costs associated with the project and the evaluation of the benefits arising from the implementation of the proposed project.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224755 |
| Date | January 2014 |
| Creators | Vytrhlíková, Magda |
| Contributors | Vránová,, Šárka, Bartoš, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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