The diploma thesis deals with the issues of evaluating the performance of a selected company using the Balanced Scorecard method. The first part of the thesis contains the goals, methodology, and theoretical basis for the issues. The next part is devoted to the introduction of the selected company, strategic and financial analysis. In the final part, based on the outputs of the analyzes, a proposal for the implementation of the BSC model is prepared in order to increase the performance of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:417381 |
| Date | January 2020 |
| Creators | Štollerová, Radka |
| Contributors | Šťastný, Radek, Bartoš, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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