This master´s thesis evaluates the performance of the LAC, s.r.o. company. The theoretical part of the work introduces both a system of performance measurement and also the key principles of strategic analysis. Following this there is an introduction to the company, and to its business activities, together with an evaluation of its current status, utilising strategic and financial analysis. Based on the outputs of the analyses that were carried-out, the analytical part of this thesis presents the design of the Balanced Scorecard method. The final part of the work discusses a proposal for the implementation of a Balanced Scorecard in a corporate environment, with the aim of increasing the company performance and facilitating its future development.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241195 |
| Date | January 2016 |
| Creators | Martínková, Marie |
| Contributors | Stupka, Václav, Bartoš, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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