Are the people listening to Government's good advice : source credibility in Government attributed social marketing messages : a thesis submitted to the Victoria University of Wellington in fulfilment of the requirements for the degree of Masters of Commerce and Administration /

Description

Thesis (M.C.A.)--Victoria University of Wellington, 2010. / Includes bibliographical references.

Links & Downloads

1. http://hdl.handle.net/10063/1288

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/635506548
Date	January 2010
Creators	Millard, A. D.
Source Sets	OCLC
Language	English
Detected Language	English
Source	ResearchArchive @Victoria e-thesis
Coverage	New Zealand New Zealand