Return to search

The Motivation-Emotion-Matching (MEM) model of television advertising effects

No description available.
Identiferoai:union.ndltd.org:GATECH/oai:smartech.gatech.edu:1853/30653
Date05 1900
CreatorsPeterson, C. Mark
PublisherGeorgia Institute of Technology
Source SetsGeorgia Tech Electronic Thesis and Dissertation Archive
Detected LanguageEnglish
TypeDissertation

Page generated in 0.0017 seconds