The goal of this thesis is to provide a thorough analysis of Canadian market that would make Czech entrepreneurs familiar with characteristics of Canadian business environment. Thesis formulates arguments which would provide a sufficient motivation for conducting investments in Canada. The essential goal is to use conclusions of PEST analysis to identify sectors and regions that appear to be of the highest perspective for Czech companies. A brief theoretical introduction on marketing environment is followed by a key and longest part of this thesis which revolves around PEST analysis of Canada. Chapter six clarifies Czech-Canadian business relations. The last chapter is dedicated to characteristic of Canadian investment climate.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76229 |
| Date | January 2010 |
| Creators | Kán, Matěj |
| Contributors | Machková, Hana, Němečková, Iveta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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