The title of this Diploma Thesis is Strategy Analysis of the Enterprise. Subject of the Thesis is to analyse the current status of Zlichovec Brewery and to propose suitable strategy for further developing the Brewery in future. Method of the external and internal environment analysis is applied in the Thesis. Theoretical/methodical factors defining individual analyses is included in the first part of the thesis whereas practical application of the indentified findings on the respective Brewery is described in the second part. Based on the results debated in the second part thereof, evaluation of the existing strategy is provided and eventual changes in order to improve development of the Enterprise or to modify its strategy respectively are formulated.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264455 |
| Date | January 2015 |
| Creators | Kurková, Michaela |
| Contributors | Dvořák, Jiří, Ezrová, Hana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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