This diploma thesis deals with the design of markting strategy of the Brno company Resa, spol. s.r.o. The thesis is divided into two main parts. In theoretical part, there the main concepts relating to marketing are described by research form. These include marketing mix, marketing planning, communication, and a brief history od this issue. In the practical part, there the current state of selected company, the individual parts of the marketing plan and the results of the questionnaire survey are analyzed. From the findings subsequently proposal is based for innovation, or more precisely designing a new marketing strategy, which is the goal of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:428030 |
| Date | January 2018 |
| Creators | Kalčíková, Gabriela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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