Subject of this diploma thesis is to formulate development strategy for a company operating petrol station, hotel and restaurant. Specifically, it is about executing strategic analysis, analysis of internal and external factors to identify strengths and weaknesses of the company. Implementation of the proposed measures aims to improve company’s existing market position and secure its functioning even with major changes of environment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377965 |
| Date | January 2018 |
| Creators | Marcinčák, Petr |
| Contributors | Daňhel,, Radomír, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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