Vývojové tendence ve světovém farmaceutickém průmyslu a marketing farmaceutických firem s důrazem na farmaceutický průmysl Francie / Development trends of the world pharmaceutical industry and the pharmaceutical company marketing with emphasis on the pharmaceutical industry of France

Description

The first chapter describes a development of the pharmaceutical industry and its market. The attention is especially paid to the pharmaceutical industry of France which is considered to be a representative of the European pharmaceutical industry. The second chapter is focused on the pharmaceutical company marketing and a medicament regarded as a product and presented from its creation to a distribution to a final consumer.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-9416

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9416
Date	January 2008
Creators	Samková, Petra
Contributors	Machková, Hana, Štěrbová, Ludmila
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess