In the theoretical part of this thesis, the theory and development of corporate social responsibility are being described. There is a closer focus on three pillars of corporate social responsibility and on stakeholders who deal with this topic. Arguments for and against the implementation of corporate social responsibility are given, as well as methods of its measurement. In the next part, there is an analysis of current situation of this topic in the European Union and in the Czech Republic. More details about particular steps for implementation of corporate social responsibility and its effective communication are provided. In the practical part, there is an evaluation of activities in this field on example of real companies: Johnson & Johnson, a big international company, and Tylex Letovice, a.s., a middle-size Czech company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10548 |
| Date | January 2008 |
| Creators | Kobelková, Lucie |
| Contributors | Zamykalová, Miroslava, Korbelová, Marta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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