The aim of this thesis is the identification, analysis and subsequent evaluation of the strategic plan of the Czech Philharmonic in order to contribute to the improvement and expansion of evaluation methodologies in the cultural sphere. This will be achieved via interviews with the management of the organization as well as with analysis of current strategy using selected strategic tools and evaluation methods. This master thesis is divided into theoretical and practical parts. The main theme of the theoretical part comprises the definition of strategic management and its tools and further description of methods and approaches of strategic plan's evaluation. The practical part is devoted to the description and evaluation of the current strategy of the Czech Philharmonic, the output of which is to formulate improvement measures and new strategic possibilities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193536 |
| Date | January 2014 |
| Creators | Lacová, Diana |
| Contributors | Špaček, Miroslav, Riedlbauch, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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