El mercado del pisco peruano en la actualidad se encuentra posicionado con tendencia a seguir creciendo según respaldo de entidades del estado que facilitan su difusión y promoción.
El desarrollo del proyecto tiene como finalidad lanzar al mercado peruano un producto nuevo, Pisco Premium “Alma Fuerte” en sus cuatro variedades Pisco Puro Quebranta, Pisco Puro Italia, Pisco Acholado y Pisto Mosto Verde, elaborado en el valle de San Antonio-Cañete.
Alma Fuerte es un pisco ecológico, en cuya elaboración sólo participan insumos libres de pesticidas, pensando en la salud del cliente y el impacto en el medio ambiente. Además, a través de la alianza que tenemos con los agricultores de la zona, generando valor para ellos, facilitará llevar al máximo el potencial del proyecto.
Pisco Alma Fuerte se diferencia por ser un producto con características estéticas en su botella, tapas con cierre swing top y por sus etiquetas que permiten tener una relación directa entre el cliente y los agricultores a través del QR.
El presente modelo de negocio presenta una viabilidad económica positiva del proyecto con un TIR del 118% y un VANE de S/ 558,261. El proyecto cuenta con cinco socios con una participación del 20% cada uno correspondiente a la inversión aportada.
El producto Pisco Alma Fuerte, ingresará al mercado peruano con un precio de introducción intermedio con calidad premium S/ 55 S/ 60, S/ 65 dirigido al sector socioeconómico A y B. / The Peruvian pisco market is currently positioned with a tendency to continue growing because it has the backing of state entities that facilitate its dissemination and promotion.
The development of the project aims to launch a new product on the Peruvian market, Pisco Premium "Alma Fuerte" with its four varieties: Pisco Puro Quebranta, Pisco Puro Italia, Pisco Acholado and Pisto Mosto Verde, made in the San Antonio-Cañete valley.
Alma Fuerte is an ecological pisco, in whose preparation only pesticide-free inputs participate, thinking about the health of the client and the impact on the environment. In addition, through the alliance we have with the farmers in the area, generating value for them, it will facilitate the maximum potential of the project.
Pisco Alma Fuerte differentiates itself by being a product with aesthetic characteristics in its bottle, caps with swing top closure and by its labels that allow a direct relationship between the customer and the farmers through the QR.
This business model presents a positive economic viability of the project with an IRR of 118% and a NPV of S / 558,261. The project has five partners with a 20% stake each corresponding to the investment made.
The Pisco Alma Fuerte product will enter the Peruvian market with an intermediate introductory price with premium quality S / 55 S / 60, S / 65 aimed at the socioeconomic sector A and B. / The Peruvian pisco market is currently positioned with a tendency to continue growing because it has the backing of state entities that facilitate its dissemination and promotion.
The development of the project aims to launch a new product on the Peruvian market, Pisco Premium "Alma Fuerte" with its four varieties: Pisco Puro Quebranta, Pisco Puro Italia, Pisco Acholado and Pisto Mosto Verde, made in the San Antonio-Cañete valley.
Alma Fuerte is an ecological pisco, in whose preparation only pesticide-free inputs participate, thinking about the health of the client and the impact on the environment. In addition, through the alliance we have with the farmers in the area, generating value for them, it will facilitate the maximum potential of the project.
Pisco Alma Fuerte differentiates itself by being a product with aesthetic characteristics in its bottle, caps with swing top closure and by its labels that allow a direct relationship between the customer and the farmers through the QR.
This business model presents a positive economic viability of the project with an IRR of 118% and a NPV of S / 558,261. The project has five partners with a 20% stake each corresponding to the investment made.
The Pisco Alma Fuerte product will enter the Peruvian market with an intermediate introductory price with premium quality S / 55 S / 60, S / 65 aimed at the socioeconomic sector A and B. / Trabajo de investigación
| Identifer | oai:union.ndltd.org:PERUUPC/oai:repositorioacademico.upc.edu.pe:10757/654929 |
| Date | 05 December 2020 |
| Creators | Sayritupac Caro, Gianella Desiré, Alayo Huapaya, Aimée Belén, Barrientos Capiso, Patricia, Escobal Zapata, Massiel, Puquio Inca, Maribel Gaby |
| Contributors | Osorio Delgado, Carlos Ruben |
| Publisher | Universidad Peruana de Ciencias Aplicadas (UPC), PE |
| Source Sets | Universidad Peruana de Ciencias Aplicadas (UPC) |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/bachelorThesis |
| Format | application/pdf, application/epub, application/msword |
| Source | Universidad Peruana de Ciencias Aplicadas (UPC), Repositorio Académico - UPC |
| Rights | info:eu-repo/semantics/openAccess, Attribution-NonCommercial-ShareAlike 4.0 International, http://creativecommons.org/licenses/by-nc-sa/4.0/ |
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