The subject of my diploma thesis is the analysis of the current state of marketing mix in the selected company, its follow-up modification and determination of the possible risks resulting from these changes. The theoretical part deals with marketing, marketing mix and risk. Practical part focuses on the evaluation of the marketing mix in the selected company. In the final part there are possible recommendations for formation a new marketing mix including taking into consideration of potential risks associated with realization.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402651 |
| Date | January 2019 |
| Creators | Bližňáková, Nela |
| Contributors | Habart, Lukáš, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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