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Previous issue date: 2005-08-02 / This dissertation aims at analysing the relations of the Brazilian Textile Industry in the presence of the intensification of the globalization process and the arising of new competitors as a consequence of the market opening to importation, which took place in the 1990s. The focus of this work will be placed on analysing the strategic planning carried out by the companies which survived the crisis and the implementation of more competitive performance models. To achieve such a purpose, taking into account a survey on the strategy models which are known for their efficiency, the situation of the Textile Industry prior to the 1990s as well as nowadays is described. The case study containing the application of interviews with the planners in charge of the development and the implementation of the strategy is adopted as a research methodology in exploratory character. / Esta disserta????o tem como objetivo verificar quais as rea????es da Ind??stria T??xtil brasileira perante a intensifica????o do processo de globaliza????o e a entrada de novos concorrentes, conseq????ncia da abertura ??s importa????es ocorrida no in??cio da d??cada de 90. O interesse est?? em analisar o planejamento estrat??gico desenvolvido pelas empresas sobreviventes ?? crise e a implementa????o de modelos de atua????o mais competitivos. Para isso, ap??s o levantamento dos modelos de estrat??gias conhecidos pela efici??ncia, s??o descritas tanto a situa????o da Ind??stria T??xtil anterior a 1990 quanto a situa????o recente. Como metodologia de pesquisa, de car??ter explorat??rio, ?? adotado o estudo de caso com a aplica????o de entrevistas com os planejadores respons??veis pela elabora????o e implanta????o da estrat??gia.
| Identifer | oai:union.ndltd.org:IBICT/oai:132.0.0.61:tede/319 |
| Date | 02 August 2005 |
| Creators | Gon??alves, Wagner Alves |
| Contributors | Nunes, Rog??rio da Silva, Stal, Eva, Pontes, Cecilia Carmen Cunha |
| Publisher | FECAP - Faculdade Escola de Com??rcio ??lvares Penteado, Mestrado em Administra????o de Empresas, FECAP, BR, Administra????o estrat??gica |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações do FECAP, instname:Fundação Aramando Álvares Penteado, instacron:FAAP |
| Rights | info:eu-repo/semantics/openAccess |
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