The purpose of this study was to examine the planned giving activity in the 15 community and junior colleges in the state of Mississippi. As all community colleges become increasingly dependent on private funds to offset cuts in government support, they must explore all avenues of fundraising. One avenue that has not been embraced as readily as others is planned giving; however, research has shown that this type of giving can contribute to the overall fundraising effort, and community colleges should make it a part of their basic fundraising platforms. This study consists of a review of available literature on community college planned giving and a survey of the 15 chief fundraising professionals in the community and junior colleges in Mississippi. The survey examined the overall characteristics of the colleges’ fundraising and planned giving programs, the amount of planned gifts raised, and the reporting measures for counting planned gifts. It also explored deterrents to planned giving and the support of the planned giving effort by presidents and boards of the colleges. The findings revealed that community colleges in Mississippi are not actively pursuing planned giving in a manner that could benefit their overall fundraising operations. While several responses reflected the current research that suggests that community colleges consider planned giving a low priority, other data suggest that the successful implementation of a planned giving program at these colleges may be easily attainable.
| Identifer | oai:union.ndltd.org:MSSTATE/oai:scholarsjunction.msstate.edu:td-5663 |
| Date | 14 December 2013 |
| Creators | Bristow, W Vance (William Vance) |
| Publisher | Scholars Junction |
| Source Sets | Mississippi State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Theses and Dissertations |
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