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How to increase market share in plastic industry in greater China.

by Lung Siu-Wai, May & Wong Chi-Hung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 64-66). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / ACKNOWLEDGMENT --- p.vii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- GREATER CHINA --- p.3 / Chapter III. --- METHODOLOGY --- p.7 / Analysis Framework --- p.7 / Market Definition --- p.1 / Data Collection --- p.8 / Respondents Profile --- p.9 / Chapter IV --- VALUE CHAIN IN PLASTICS INDUSTRY --- p.11 / Manufacturing --- p.11 / Distribution --- p.12 / Processing --- p.12 / Chapter V --- MARKET TREND IN GREATER CHINA --- p.13 / Hong Kong --- p.13 / Taiwan --- p.14 / China --- p.15 / Chapter VI --- MARKETING STRATEGIES ADOPTED BY DIFFERENT KINDS OF SUPPLIERS --- p.18 / American Suppliers --- p.18 / German Suppliers --- p.20 / Japanese Suppliers --- p.21 / Taiwanese Suppliers --- p.23 / Korean Suppliers --- p.24 / General Market Situation --- p.26 / Chapter VII --- FACTORS AFFECTING MARKET SHARE --- p.27 / Price --- p.27 / Continuous Supply --- p.27 / Technical Services --- p.28 / Delivery Lead Time --- p.28 / Chapter VIII --- SUCCESSFUL CASES --- p.29 / The Case of Chi Mei --- p.29 / The Case of General Electric Plastics --- p.31 / The Case of DuPont --- p.32 / Key Insight --- p.33 / Chapter IX --- CHALLENGES TO PLASTICS SUPPLIERS --- p.34 / Production Shift --- p.34 / Attack From Taiwan Manufacturers --- p.35 / High Import Tax and VAT in China --- p.36 / Chapter X --- WINNING MARKETING STRATEGIES --- p.38 / Establish Manufacturing Plant Close to Molders --- p.39 / Join the Taiwan Compounders --- p.42 / Organizational Re-engineering Greater China Integration --- p.43 / Upgrade the Technical Capability of Salespersons --- p.45 / Utilize Special Import Channel to Sell to China Molders --- p.46 / Chapter XI --- CONCLUSION --- p.52 / APPENDICES --- p.54 / BIBLIOGRAPHY --- p.64

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320747
Date January 1996
ContributorsLung, Siu-Wai May., Wong, Chi-Hung., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vii, 66 leaves : ill. ; 30 cm.
CoverageChina, China, Hong Kong, Taiwan
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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