Mobile phones have become a necessity that is used by people everyday. Enterprise wants to take advantage of this new channel to deliver their advertising messages to the consumer, while the consumers are interested in obtaining new product information. A mobile advertisement platform can bring the enterprise advertiser and the consumer needs together.
The main purpose of this research is to explore the current status of mobile advertisement platform and how this kind of platform can be designed. The study includes several major parts: (1) review of literature related to mobile advertising platforms, (2) adopt design science method to analyze system requirements and design a prototype system, (3) use experts to review the system and provide suggestions for improvement. The course of planning and prototype development in a case company are described and evaluated by a group of experts. The contributions of this research are as follows:
1. Understand the current status of mobile advertising to help managers and system developers if they are interested in building such a system.
2. Explore feasible platform implementation through a real prototype development in our case company to show the value and potential of such a platform.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0716109-142651 |
| Date | 16 July 2009 |
| Creators | Lo, Shao-jen |
| Contributors | Min-Hsin Huang, Kuang S. Yeh, S.-Y. Hwang, T.P. Liang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0716109-142651 |
| Rights | withheld, Copyright information available at source archive |
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