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Previous issue date: 2012-12-10 / This study will seek to understand and explain the production of meaning in magazine journalism, from a complex view to weekly magazines, Veja and ?poca. To investigate the spinning of significations, we need the unraveling of the weave. To this end, we selected the categories, a priori, that will guide our gaze: Figures of Language, from Domingos Paschoal Cegalla, and Stereotype, Myth, Culture, Power and sociolect, from Roland Barthes. Through them, barthesian Semiology, as analysis technique, and Paradigm of Complexity morinean, as research method, we will quest for decoding of signs of our object. During the course of investigation, we will see, still, two categories emerge a posteriori, that will contribute to our vision and vidence of speech in magazines: Postmodernity, from Michel Maffesoli, and Self-Help, from Arnaldo Chagas. On this basis, theoretical and methodological, we will reflect by a transdisciplinary and dialogic way on the metamorphoses in making and narrating of the magazines, at contemporaneity. We will see that the interactions, complementary, competing and antagonistic, between reason and emotion, ethics and esthetics, wisdom and dementia, reveals a postmodern magazine journalism, with their own strategies for adherence and enchantment / Este estudo buscar? compreender e explicar a produ??o de sentido no Jornalismo de revista, a partir de um olhar complexo ?s semanais de informa??o, Veja e ?poca. Para investigarmos o tecer dos significados ser? preciso o desfazer da trama. Com este fim, selecionamos as categorias, a priori, que nortear?o o nosso olhar: Figuras de Linguagem, de Domingos Paschoal Cegalla, e Estere?tipo, Mito, Cultura, Poder e Socioleto, de Roland Barthes. Por meio delas, da Semiologia barthesiana, como t?cnica de an?lise, e do Paradigma da Complexidade moriniano, como m?todo de pesquisa, iremos ao encontro da decifra??o dos signos de nosso objeto. Durante a trajet?ria de investiga??o, veremos, ainda, surgirem duas categorias, a posteriori, que contribuir?o para a nossa vis?o e vid?ncia do discurso nos magazines: P?s- Modernidade, de Michel Maffesoli, e, Autoajuda, de Arnaldo Chagas. Com esta base, te?rica e metodol?gica, refletiremos de forma transdisciplinar e dial?gica sobre as metamorfoses no modo de fazer e de narrar dos magazines, na contemporaneidade. Veremos que as intera??es, complementares, concorrentes e antag?nicas, entre raz?o e emo??o, ?tica e est?tica, sabedoria e dem?ncia, revelam um Jornalismo de revista p?s-moderno, com estrat?gias pr?prias de ades?o e de encantamento.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4516 |
| Date | 10 December 2012 |
| Creators | Azubel, Larissa Lauffer Reinhardt |
| Contributors | Ramos, Roberto Jos? |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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