This master thesis deals with possibilities for addressing customers at point of sale. Its objective is to apply current theoretical approaches to the field of research in order to design a concrete solution for increase of communication effectiveness of dermo-cosmetics products at pharmacies.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75348 |
| Date | January 2010 |
| Creators | Kurzawa, Ondřej |
| Contributors | Karlíček, Miroslav, Jesenský, Daniel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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