Date: 2008‐05‐26 Program: International Marketing Course: Master Thesis Authors: Qian Chen & Lanjunzi Chen Title: What is wrong with Motorola? Problem: What are the shortcomings of its mobile phones of Motorola from consumers’ perspectives in Chinese market? Purpose: This study aims to find out different factors of Motorola’s mobile phone which may hamper consumers’ interest and possibility of purchasing when Motorola experience the declining sales of mobile phone in Chinese market. Method: The researchers apply marketing mix to investigate the shortcoming of Motorola’s handset to achieve the research purpose. The researchers choose questionnaires and interviews to collect information from consumers in order to gather information for this research. Target Group: This paper might be useful for Motorola Company to find their problems and some companies also produce cellphone avoid coming out similar problems. Conclusions: Based on our research Motorola’s handsets certainly have many shortcomings in marketing mix that is product, price, place and promotion from consumers’ point view Recommendations: There are a lot of aspects for Motorola to improve from product, price, place and promotion in the long run in order to recover its reputation in consumers’ mind. Key Words: Motorola handset, consumers’ point of view, shortcomings, China, product, price, place, promotion
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-4262 |
| Date | January 2008 |
| Creators | Chen, Qian, Chen, Lanjunzi |
| Publisher | Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, Akademin för hållbar samhälls- och teknikutveckling |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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