In 1989 with the revolution and the development of democracy, Taiwan first time made newspaper advertisement open to public, in 1991 it also lift the restriction to let political party could made advertisement on TV, in 1993 the radio also be allowed, in 1996 the radio and TV could be afforded non-gratuitous president campaign advertisement, in 2007 November the councilor campaign advertisement straightly be opened, in this time the campaign became hot. Especially when the law of TV been published, the tools of campaign had been restricted.
Since 1989 Makro entered Taiwan packed goods store market, Carrefour¡BB&Q ¡BCostco¡BGeant¡BTaisuco¡Ketc packed good stores has changed the habits of consumer in Taiwan. Because those stores spread everywhere and technology of media has been improved fast, besides the budget of campaign is restricted by law, how to use tools to contact the voters has become the most important thing to political parties.
Advertisements are everywhere, even on 3000 meters mountain you can see the garbage with production log. Because advertisements are such in flood, people start to ignore them. Newspapers and TV are no longer the powerful tools to advertise, since remote control been invented, the number of channels greatly increased and bloody news attract consumers¡¦ attention.
In recent years Taiwan VOD technology system became mature, this research is about how to make efficient advertisement when we go to toilet. This thesis is according to primer collecting and secondary information analyzing to discuss the possibility of setting campaign advertisement in public toilets. This thesis comprises 5 chapters as follows¡GChapter 1, discussing the situation of campaign advertisement in Taiwan¡FChapter 2, describing the progress of campaign and its law¡FChapter 3, discussing TV advertisement characters from human mental points¡FChapter 4, to observe upon real investigation and to prove its possibility¡FChapter 5,as conclusion, this thesis comes up with some suggestions and self-criticisms.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0628108-180117 |
| Date | 28 June 2008 |
| Creators | Huang, Hou-shiang |
| Contributors | kwkoaikw, cyku, chao chien chung |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0628108-180117 |
| Rights | withheld, Copyright information available at source archive |
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