<p><a>This study
sought to identify obstacles and challenges that impact political participation
and involvement among Latino voters. At the same time, it explored how the
Latino Democrats of Allen County (LDAC), a constituency caucus in a primarily
conservative area, could address such barriers to engage Latinos from the area
politically (specifically in support of the Democratic party). Social Identity
Theory provided a backdrop from which to examine the challenges and obstacles
that Latinos face to participating in local government. By exploring these
questions from the perspective of Social Identity Theory, I examined how a
demographic in a primarily conservative area grapples with their political
participation. Findings suggest that Latinos struggle with their participation
due to lack of awareness about opportunity, low political efficacy, lack of
trust in the political process and those that facilitate it, and lack of
education about how the political process works. Literature on communication
strategies and techniques used by organizations and groups with similar
structures and goals provided a roadmap for constructing a functional and
meaningful strategic communication plan for LDAC based on the findings from
this study.</a></p>
| Identifer | oai:union.ndltd.org:purdue.edu/oai:figshare.com:article/12227387 |
| Date | 01 May 2020 |
| Creators | Cassey H Suthers (8788190) |
| Source Sets | Purdue University |
| Detected Language | English |
| Type | Educational resource |
| Rights | CC BY 4.0 |
| Relation | https://figshare.com/articles/Political_Participation_Among_Latinos_Why_It_Matters_and_How_to_Increase_It/12227387 |
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