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Online marketingová komunikace politických stran v České republice / Online Marketing Communication of Political Parties in the Czech Republic

This master's thesis deals with the characteristics of online political communication, characteristics of major social networking sites and Internet communication comparisons Czech political parties. The methods used in this work are observation, self-analysis, comparison and evaluation of own research. The thesis aims to describe the specifics of political communication, subjectively evaluated according to established criteria the individual components of Internet communication Czech political parties, compare their activity on social networks and on the basis of own research to evaluate the influence of declared political online communication in the country. As well as by continuing to map out its own research, as political parties proceed when manage online tools of communication.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150360
Date January 2012
CreatorsRychlík, Lukáš
ContributorsStříteský, Václav, Zamazalová, Marcela
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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