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Vybrané nástroje politického marketingu / Selected instruments of political marketing

This thesis is focused on political marketing, especially negative campaign. It describes Parliamentary elections in the Czech republic in 2010 and instruments were used.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:71897
Date January 2010
CreatorsPečmanová, Jana
ContributorsBoučková, Jana, Štědroň, Bohumír
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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