This paper examines a fragment of the evident cultural
exthange occurring along the U.S. — Mexico border in Nogales, Sonora,
Mexico. Many Nogales youth are absorbing American popular culture
through purchasing American popular culture commodities, such as
music. The paper raises questions of how and why the Nogales youth
purchase their pop culture commodities, and of the interpretations the
Nogales youth make of said commodities' symbolic significance. After
methodologies and context of the study are discussed, the paper defines
popular culture and its relationship to commodity production. It then
focuses on how the youth access their pop culture products and the
factors that influence their buying decisions. At its end, the paper
compares the interpretations of the Nogales youth with those of
American youth in terms of pop culture goods.
| Identifer | oai:union.ndltd.org:arizona.edu/oai:arizona.openrepository.com:10150/110053 |
| Date | January 2006 |
| Creators | Hawkins, Brian |
| Contributors | University of Arizona |
| Publisher | University of Arizona, Department of Anthropology |
| Source Sets | University of Arizona |
| Language | en_US |
| Detected Language | English |
| Type | Article |
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