The thesis focuses on the purchasing behaviour of the Czech and German Internet users. Based on the primary survey and analysis of secondary sources as well as data from the Google Consumer Barometer about Czech and Germany Internet users, it identifies the similarities and differences in shopping behaviour among Czech and German Internet users. Based on the findings, the thesis provides recommendations for the Czech and German traders and the businesses considering expansion to one of these markets. It advises how they can respond most effectively to their customer needs.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199728 |
| Date | January 2013 |
| Creators | Chorvátová, Lucie |
| Contributors | Stříteský, Václav, Koudelka, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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