Sychrová, H. The impact of people ageing on consumption and living standards. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis deals with ageing of population and its impact on consumption and living standard in the Czech republic. The thesis explores the selected indicators of living standard and compares development of incomes and spending of individual generations. In the thesis, there are used techniques of marketing research, specifically questionnaire and in-depth interviews. The output of the thesis is to evaluate living standard of seniors and expectation of young generations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429694 |
| Date | January 2018 |
| Creators | Sychrová, Hana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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