In China, April 13, 1989 was marked as the "1.1 Billion Population Day."
Though it has become the first "demographic billionaire" in the world, China
has obtained remarkable results in population control. According to the
statement issued by China's National Bureau of Statistics in 1987, the
natural population growth rate dropped from 25.83 per thousand in 1970 to
11.28 per thousand in 1985. This has been viewed as an achievement not
previously seen in any other population.
In the past four decades, the Chinese government has adopted a population
policy to organize the fertility transition in a planned way through
education, motivation and persuasion. Five communication campaigns have been
instituted to implement the policy. The successive family planning campaigns
have played a vital role in educating and persuading individuals to accept
the new fertility norms advocated by the government.
In the communication processes of these campaigns, the strategies used have
changed from the media-oriented strategy of the first campaign, to the
introduction of an interpersonal approach in the second followed by an
integration of media, interpersonal and organisational communication in the
three latest campaigns.
The integration of the media and interpersonal communication approaches was
achieved through group discussion sessions and home visits, in which media
messages were mediated and interpreted as a reinforcement to media impact.
The group dynamics in the interpersonal communication has played an important
role in changing individuals' attitudes towards and behaviour of family
planning.
As a campaign is an organized activity which requires organizational channels
to ensure the conduct of the activity and the flow of information, a
well-established organization hierarchy for family planning work has
facilitated the management of family planning campaigns and also been
regarded as a fundemental element to the success of the later campaigns.
| Identifer | oai:union.ndltd.org:ADTP/219138 |
| Date | January 1989 |
| Creators | Luo, Jianguo, n/a |
| Publisher | University of Canberra. Communication |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | ), Copyright Jianguo Luo |
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