The Master’s thesis deals with the proposal of marketing strategy questions for store building materials in Velké Mezirící. Based on theoretical knowledge and analysis of present conditions of the store, marketing strategy was developed. It is supposed to improve incomes and strengthen awareness of existence store at the market in Velké Mezirící.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222790 |
| Date | January 2010 |
| Creators | Šmakalová, Petra |
| Contributors | Štola, Miroslav, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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