The thesis aims to achieve competitive business by handling marketing strategy. The proposed marketing strategy process based on evaluation of the current situation and opportunities for implementation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224456 |
| Date | January 2014 |
| Creators | Pfefferová, Zuzana |
| Contributors | Smolíková, Iveta, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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