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Strategická analýza podniku / Strategic Analysis of an Enterprise

Diploma thesis describes strategy analysis of the enterprise producing interior and facade paints. In diploma thesis are used such analysis as PEST, 4C, Porter's 5F model, internal factors and SWOT analysis. On the basis of SWOT analysis is formulated strategy for improving competitive position of the enterprise on the market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10889
Date January 2008
CreatorsVoborská, Jana
ContributorsKovář, František, Janů, Ilona
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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