The diploma thesis focuses on the development of business activities of Netcope Technologies a.s. on the U.S. IT technology market. The first part of the thesis deals with the theoretical knowledge, which is subsequently used in the analytical part. The analysis is subject to the company itself, its competitive environment and the American market. Values from all analyses were summed up into the SWOT and subsequently evaluated. The last part deals with solving these problems which should help the company to increase sales and thus sales on the U.S. market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377970 |
| Date | January 2018 |
| Creators | Juřenová, Vendula |
| Contributors | Palička, Jan, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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