The thesis deals with the processing of business plan of cafeteria foundation, whose main clients are mothers with young children. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation and SWOT analysis and draft of the business plan with predicted financial plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222861 |
| Date | January 2011 |
| Creators | Kalinová, Tereza |
| Contributors | Komárková, Eva, Bayerová, Vladimíra |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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